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Redken Reformulates Blonding Gels

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By: TOM BRANNA

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Redken has reformulated and relaunched its Blonding Gels line as Fashion Gels Blonde Series. The revamped product line, which provides blonde in a single process, also includes new shade that delivers a warm, balanced gold tone. “We reformulated Blonding Gels as Fashion Gels Blonde Series shades, and added one new shade, to reintroduce this fashion category to clients and colorists looking for more tonal control when lifting,” said Kirsten Marsh, assistant vice president of U.S. hair color an...

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